Polycab India has unveiled its new Super ROI range of BLDC fans, a calculated move to strengthen its footprint in the energy-efficient appliances sector amid rising electricity costs and evolving consumer demand. The launch is anchored by a new manufacturing facility in Halol, Gujarat, with a production capacity exceeding 9 million fans annually, backed by robust R&D capabilities.
The Super ROI range, equipped with BLDC (Brushless Direct Current) technology, promises up to 50% energy savings and 25% higher air delivery in select models. With 100% copper winding motors, reverse rotation for winter use, modern aesthetics in over 30 colour options, and a four-year warranty, Polycab aims to deliver strong returns on performance, technology, and product longevity—key metrics in today’s value-driven market.
Executive President & CBO (B2C) IshwinderKhurana noted that 61% of Indian consumers now prioritise energy efficiency. “Our new range addresses these shifting expectations with future-ready solutions,” he said.
