Perfetti Van Melle India has strengthened its position in the jelly segment with the launch of Alpenliebe Juzt Jelly Jungle Land and Fruity Salad, introducing playful shapes like monkey, banana, pineapple, strawberry, orange, and green apple. Priced at ₹10 per pack, the new offerings combine fun and flavor to drive consumer engagement.
With real fruit juice and a unique dual-layer texture—jelly with a soft foamy layer—these products cater to India’s evolving confectionery market, where shape, texture, and taste influence purchasing decisions. “We continue to push category innovation, offering exciting experiences that resonate with young consumers,” said Gunjan Khetan, Marketing Director, Perfetti Van Melle India.
Since its launch in 2012, Alpenliebe Juzt Jelly has led India’s jelly category. With this latest innovation, Perfetti Van Melle aims to reinforce its market leadership while expanding its reach across urban and rural markets.
