Pepperfry has made a significant stride into the North East market with the inauguration of its latest store in Itanagar, Arunachal Pradesh. This move amplifies Pepperfry’s commitment to diversifying its market reach and strengthening its omnichannel engagement.
Situated at a prime location along the Itanagar-Naharlagun Highway, the new store covers 775 square feet and offers an extensive range of furniture and home products. Hussaine Kesury, Chief Activation Officer at Pepperfry, expressed enthusiasm about the expansion, highlighting the company’s dedication to catering to varied consumer preferences.
The franchise model, introduced in 2017, has been pivotal in Pepperfry’s offline expansion strategy, facilitating partnerships with local entrepreneurs to tap into regional demand dynamics effectively. Furthermore, the Pepperfry Accelerator Program, launched in 2021, has streamlined the process, ensuring mutually beneficial associations with franchise partners.
