Oriflame, the esteemed Swedish holistic well-being brand, recently showcased its commitment to sustainability and women’s empowerment at the Swedish Networking Reception organized by the Swedish Embassy. This prestigious event, attended by leading Swedish brands like Ikea, Volvo, H&M, and Tetra Pak, centered around sustainability and its role in strengthening India-Sweden relations.
At the reception, Oriflame’s 100% biodegradable stall underscored its dedication to eco-friendly practices. The company proudly announced that 80% of its brand partners are women, with 85% of its products sold in India being locally produced, reinforcing its significant contribution to the Indian economy and society.
Edyta Kurek, Senior Vice President & Head of India, remarked, “We are committed to empowering millions of women by offering them financial independence through our business model.” With a workforce comprising 60% women globally, Oriflame emphasizes gender equality and community upliftment through safe, eco-friendly products that align with both Indian and European standards. Oriflame revealed that 95% of its rinse-off products launched in 2023 are biodegradable, further solidifying its commitment to a sustainable future and promoting micro-entrepreneurship as a means of driving positive social impact.
