Oriflame, a Swedish wellbeing brand, is introducing a new era in India under the leadership of its first female head, Edyta Kurek. The company sets its sights on empowering the next generation with the aim to both financial freedom and wellbeing.
Oriflame, a forerunner in the social selling space, its unique model empowers individuals through direct involvement, fostering micro-entrepreneurship. It equips brand partners with the skills and training needed to succeed, tackling social issues like unemployment and income disparity while paving the way for financial independence for many. Oriflame is the first beauty brand to procure P-RECs, supporting women in climate-vulnerable areas. Women make up 60% of the global workforce and are leaders. They empower millions with financial freedom and foster entrepreneurship through skill development and business opportunities.
Oriflame, a company focusing on sustainability and ethical practices, has been recognized for its innovative wellness solutions. The company has been awarded the IFCA Star Award in 2023 for ‘Innovation in Sustainability’ Edyta Kurek, Senior Vice President and Head of India and Indonesia, Oriflame, spoke about the company’s dual-focused strategy, stating, “Our social selling model empowers individuals to achieve both wellbeing and financial freedom.”
