Oriflame has announced India as a primary focus market in its ambitious plans to empower micro-entrepreneurs. The company aims to onboard 1 million brand partners over the next five years, bolstering micro-entrepreneurship and fostering a vibrant startup culture nationwide. This strategic initiative aligns with India’s economic trajectory and governmental emphasis on self-reliance and job creation.
Central to Oriflame’s strategy is the promotion of entrepreneurial spirit among Indians, particularly empowering women, by offering flexible work schedules and the opportunity to shape their careers. This approach not only supports financial independence but also prioritizes social and mental well-being.Emphasizing its commitment to local production and the ‘Make in India’ initiative, Oriflame is establishing research and development capabilities within the country. This move will enable the brand to tailor products specifically for Indian consumers while maintaining Swedish standards of quality and innovation, adhering to global safety regulations.
Edyta Kurek, Senior Vice President and Head of India and Indonesia at Oriflame, expressed gratitude for the company’s growing Indian consumer base and highlighted their contribution to local economies through employment opportunities and manufacturing investments. Kurek affirmed Oriflame’s dedication to the Indian market, emphasizing their long-term commitment to fostering micro-entrepreneurship. Oriflame offers Indians a dual opportunity: to become brand partners and build their businesses or join as VIP members to access premium products directly from the brand’s platform. Recognized as a Climate Champion in Europe for its sustainable practices, Oriflame emphasizes responsible production aligned with global environmental standards.
