Breaking free from the glittering allure of celebrity endorsements, Orientbell Tiles is about to embark on an extraordinary journey with its latest campaign – a thought-provoking exploration of the age-old question, Stars or Substance? Orientbell Tiles is challenging the norm of equated star power with product worth in their upcoming campaign, 100% Tiles and 0% Celebs, which goes beyond tiles and reflects the essence of authenticity in advertising.
Orientbell Tiles aims to make shopping for tiles easier by focusing on craftsmanship, innovation, and quality rather than celebrity endorsements. The company’s 100% Tiles and 0% Celebs campaign encourages consumers to question the authenticity behind celebrity endorsements, as only 25% believe most celebs use the products they endorse, and over 50% want to hold celebs accountable for their claims.
This vision aims to make shopping for tiles more accessible and authentic. Alok Agarwal, Chief Marketing Officer at Orientbell Tiles, said, “Orientbell Tiles will stand proudly on its own merit. And make shopping for Floor & Wall Tiles easier. This campaign is not just about our brand; it’s about the broader conversation – the choice between superficial glam and authentic substance.”
