In a move to strengthen its digital ecosystem, Nuvoco Vistas Corp. Ltd., one of India’s leading building materials companies, has unveiled the NUVOCO ZERO M UNNATI App, a platform designed to enhance connectivity with contractors, waterproofing applicators, tile applicators, masons, painters, and other influencers who drive product adoption and customer experience. Dealers, retailers, and distributors can also access the app through their designated profiles.
The platform offers a seamless experience with real-time reward tracking, instant redemption, incentive updates, product information access, and a built-in helpline for direct support. It also provides instant alerts on offers, programmes, and new product launches, further expanding engagement.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said the company aims to empower its influencer network with “knowledge, transparency and real-time support,” noting that the app will create a more connected and customer-centric ecosystem.
In Kolkata, the launch is expected to boost on-ground efficiency for applicators and contractors across the city’s fast-growing construction and redevelopment zones. With increasing digital adoption among retail and trade communities, stakeholders in Kolkata may find the app particularly useful for staying updated on product pipelines and incentive programmes.
Upcoming features include reward catalogues, milestone rewards, consistency rewards, market adopter rewards, and gamification. The initiative is part of Project DEN (Digitally Enabled Nuvoco), complementing tools like Nuvo Setu, Nuvo Nirmaan, and SAP Ariba as the company accelerates its digital transformation journey.
