Nescafe, the most popular coffee brand in the world, has debuted its new summer campaign. The advertising campaign shows how easy it is to brew a fantastic cup of NESCAFÉ Cold Coffee and become the “special one.” The most recent tv ad has a little kid who cleverly avoids doing household chores when the family’s crucial housekeeper is away by preparing NESCAFÉ Classic Cold Coffee for the entire family.
Commenting on this, Sunayan Mitra, Head, of the Coffee & Beverages campaign, Nestlé India said, “Through this campaign we wanted to showcase how coffee connects loved ones at home and how easy it is to make an indulgent glass of cold coffee using NESCAFÉ.”
Ashish Chakravarty – Executive Director and Head of Creative, McCann India said,“the film uses the popular and iconic NESCAFÉ sonic branding (Paparapa) in a clever manner by making it a part of the pivotal dialogue in the story, making it more than just a musical hook.”
