Myntra is on track to welcome 15 million new users from non-metros on its app, as from June 1 the 18th edition of its biannual End of Reason Sale (EORS) will offer over 20 lakh fashion, beauty, and lifestyle products from over 6,000 brands. Offers will be valid from 00 hours to 2 a.m. on June 1, and to cater demands of millions of customers, they will get delightful offers running every hour.
Categories that are expected to see heightened traction from consumers during EORS 18 include Men’s Casual Wear, Women’s Ethnic and western wear, Beauty and Personal Care, Watches, Home and Furnishing, Summer Essentials, and Kids’ wear. The business is prepared to support up to 9 lakh concurrent users. Orders will be delivered seamlessly across the nation thanks to Myntra’s over 17,000 MENSA network of Kirana partners.
Nandita Sinha, CEO, of Myntra, said “Our effort has been to ensure every customer cohort, be it GenZ or millennials, or our customers from T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and have a delightful shopping experience through the pioneering tech enhancements and features on Myntra.”
