India’s leading beauty brand MyGlamm, announces its exclusive marketing collaboration as the official beauty partner for the highly anticipated Bollywood movie “Rocky aur Rani Kii Prem Kahaani” starring Ranveer Singh & Alia Bhatt. It will showcase its versatile makeup products on characters, showcasing their beauty and bringing the story to life. With a range of inclusive shades and formulations, MyGlamm caters to diverse skin tones and types. The prestigious partnership combines beauty and cinema, promoting the #Glamm Up Like Rocky Aur Rani campaign.
The brand’s signature campaign, #GlammUpLikeAStar, showcases its expertise in creating celebrity-inspired makeup looks, empowering individuals to embrace their unique beauty and shine like celebrities they admire. This collaboration is expected to significantly impact Indian cinema.
Directed by the renowned filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions. Rocky Aur Rani KiiPremKahaani releases in cinemas on 28th July 2023, worldwide.Apoorva Mehta, CEO – Dharma Productions said, “We are delighted to partner with MyGlamm, as they share our vision of empowering individuals to express their unique beauty, and through this we aim to enhance the visual experience and bring forth the essence of our characters.”
