Mountain Dew® has always maintained that the difference between ‘ordinary’ & ‘extraordinary’ is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping and thought-provoking cinematic TVCs, Mountain Dew® unveiled its new film featuring brand ambassador, Hrithik Roshan. With larger-than-life, high-octane stunts and an inspiring storyline, the new campaign will extend the brand’s on going‘Darr Ke Aage Jeet Hai positioning across its consumers in India.
The film begins with Hrithik Roshan preparing to perform a never-done-before free fall stunt in a cargo plane from a high-altitude. His crew points out the risk of the stunt, but he takes a sip of Mountain Dew® and takes the challenge head-on. Mountain Dew®’s belief is that in the face of any challenge, there are two choices: succumb to fear or overcome it.
The film is a reiteration of Mountain Dew®’s belief that in the face of any challenge, there are 2 choices; either succumb to fear & turn back or overcome the fear & move ahead – it is this choice that set’s the real heroes apart from the rest. Commenting on the film, Bollywood superstar Hrithik Roshan, said, ” I’m excited for our latest campaign to be showcased to the consumers.”
