Moneyboxx Finance Ltd., a BSE-listed non-banking financial company (NBFC), has announced its partnership as Associate Sponsor for Team Sobisco Smashers Malda in the Bengal Pro T20 League 2025. This move marks a strategic push by the company to integrate sports-driven community engagement with its grassroots financial inclusion goals. The sponsorship includes exclusive trouser branding on both legs, timed with the league’s run from June 11 to 28, featuring 8 teams and 31 matches.
Moneyboxx, which operates 163 branches across 12 states, is using this sponsorship as a tool to reinforce its visibility in Tier 2 and Tier 3 markets where it offers capital to underserved micro and small enterprises. Co-founder Mayur Modi emphasized the synergy between cricket and credit, linking aspiration and access as common threads.
The sponsorship is expected to stimulate brand interest and consumer trust. As the region grows in economic activity and entrepreneurial ambition, Moneyboxx’s alignment with a popular cricket team is likely to support credit penetration and financial engagement at the grassroots, further fueling local economic dynamism.
