Consumers across the North East can look forward to adding more flavour to their festive menus as Mother’s Recipe has launched a new campaign for its Recipe Sauces range, themed “MOM FU: Maa ka pyaar in a new avatar.” The initiative runs from December 22, 2025 to the first week of January 2026, encouraging families to enjoy bold Pan Asian flavours at home—without losing the warmth and comfort of homestyle cooking.
The digital-led campaign is being rolled out across Guwahati, Dimapur, Agartala and Aizawl, with content designed to feel relatable and local. From quick weekday meals to snacks for guests, the sauces are positioned as an easy way to dip, mix or toss dishes into something exciting—while still retaining the feeling of food made with care.
Executive Director Sanjana Desai said the idea reflects how mothers always find ways to make meals special, even when time is short. She added that the North East’s strong food culture and love for bold taste make it the ideal market for the launch.
With consumers cooking and entertaining more during the festive season, the MOM FU campaign aims to build everyday relevance for the Recipe Sauces range—reminding households that no matter the cuisine, every great meal still tastes better with the comfort of Maa ka pyaar.
