Mobil launched a campaign called “Trucking is Hard; Choosing Engine Oil Shouldn’t Be,” aiming to help truckers choose the right quality engine oil for their trucks. The campaign prioritizes truckers’ needs and age, making purchasing decisions easier and more convenient.
Mobil has simplified product labels by renaming products, using icons, and easy claim language. The company has launched an initiative to promote sustainable packaging with 50% Post-Consumer Recycled (PCR) plastic pails for engine oil, making Mobil Delvac™ products the first in India. Mobil also introduced Mobil Delvac™ Modern and Mobil Delvac™ Legend, offering engine protection and longer replacement intervals for new vehicles and older engines for optimal performance and longevity.
While speaking on the occasion, Vipin Rana, Chief Executive Officer, ExxonMobil Lubricants Pvt. Ltd. said, “Mobil Delvac™ is on the road to 100 years of pioneering efforts to protecting trucks against engine wear in all conditions and enabling truckers and businesses to thrive”. Further he added “Also, our 50%Post-Consumer Recycled (PCR)plastic pails and Underwriters Laboratories’ Zero Waste to Landfill (ZWTL) certification are examples of how we are advancing our sustainability ambitions”.
