Mahindra, a stalwart in the automotive sector, has strategically positioned itself for unparalleled success with the launch of the BLAZO X m-DURA Tipper and CEV5 Construction Equipment at EXCON 2023. This move underscores Mahindra’s commitment to innovation, compliance, and a robust market presence.
Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra Ltd., articulated the strategic significance, stating, “Our emphasis on cutting-edge technology aligns with the dynamic demands of the construction sector. The BLAZO X m-DURA, featuring a 36-hour Turnaround Time (TAT) and the CEV5 range complying with stringent emission standards, are poised to capture a significant market share.”
Beyond product launches, Mahindra’s comprehensive approach includes customer welfare programs like Saarthi Abhiyaan, reflecting a corporate ethos extending beyond profit margins. The expanded service network, boasting 400+ touchpoints, is a strategic investment to bolster customer satisfaction and loyalty.
