Maa Kamakhya Associates has launched its branded packet tea portfolio under the brands ‘The Gardener’ and ‘Amsoi’, representing a significant expansion in the organized tea segment. The new offerings are structured into three categories: The Gardener, a super-premium brand; Amsoi Premium for the premium segment; and Amsoi Kadak, a value-driven regular tea. This diversification aims to meet various consumer preferences across different markets.
Currently, the Amsoi range is accessible in multiple states, including Assam, Meghalaya, and Maharashtra, with upcoming plans to expand into Odisha, Jharkhand, and others. Additionally, products are available online via the company’s website, www.nutratea.in. The teas are sourced both from the company’s estates in Cachar and Nagaon and from trusted partners in Assam, ensuring a quality selection.
The portfolio features diverse blends, including CTC varieties, a CTC + Orthodox Leaf blend, a CTC + Elaichi Blend, and a premium Darjeeling with Assam Golder Tippy orthodox blend, packaged in high-quality pouches and jars. Paresh Sarma, Director of Nutratea Industry Group, emphasized the importance of quality while catering to diverse segments, reflecting Assam’s tea heritage.
Operating under the Nutratea Industry Group, which boasts a turnover exceeding Rs 100 crore and over 1,100 employees, Maa Kamakhya Associates has a business legacy of over 35 years in areas ranging from tea manufacturing to real estate and infrastructure projects.
The leadership team, including Sudip Poddar, VP Sales and Marketing, is focused on strengthening distribution channels, enhancing operational efficiency, and preparing for future workforce needs. The launch reflects their confidence in the growth potential of the branded tea market and the commitment to quality Assam tea, contributing to regional economic growth and employment opportunities.
