Luxor Writing Instruments Private Limited has announced a collaboration with Indian cricket legend Virat Kohli, who will serve as the company’s brand ambassador. The partnership is aimed at enhancing Luxor’s stationery brand appeal, especially among the youth market, and establishing Luxor as a leading stationery brand in India.
Luxor, an Indian stationery brand, has partnered with Germany’s Schneider Pen to launch a high-end range of creative writing instruments in India. The partnership between Luxor and Schneider Pen is expected to enhance the stationery brand’s appeal, especially among the younger generation, and consolidate its position as a leading supplier of high-performance writing instruments in India.
