Seagram’s Royal Stag has embarked on a transformational journey with the launch of its new Live It Large campaign that features Bollywood’s powerhouse Superstar Ranveer Singh, who perfectly illustrates the attitude of the brand’s campaign, “We Want It All, We Want It Aaj. We Are Generation Large!” The campaign embodies the spirit and attitude of today’s generation, who strives to redefine the paths to success.
The film also features global cricketing stars, Suryakumar Yadav and AB De Villiers.The new campaign strengthens the brand’s position as the voice of Generation Large and enables it to connect with the young audience who crave social currency and thrills. The new campaign integrates three important tenets of the brand: the Generation Large philosophy, the Live It Large gesture, the de-facto ritual of the Generation Large, and the Golden Stag brand iconography.
The campaign will be amplified on all major platforms cutting across TV, digital, print, and OOH in an impactful manner.Kartik Mohindra, CMO, Pernod Ricard India, said, “Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief, and wants to maximize life experiences.”
