LG has unveiled a new logo with which its PC, TV and audio equipment will be branded on the front. Then again, this “re-vamped” icon still features the initials of the company logo (“Life’s Good”) with an added strategic dot that makes it look like a pretty little one-eye outline and mouth.
On the other hand, traditional fonts, shadows, and depth impressions have been periodically omitted from this new version. In addition, it is now mounted on LG’s “Active Red” signature color, in contrast to the burgundy button around the previous year.
LG obviously hopes that this will give the visual identity of the logo a more youthful feel. That’s why its ‘face’ has also been upgraded with many moves and gestures, including dancing, spinning and wicking, to be seen whenever these new animations are supported.
The general idea seems to be that (visually impaired) consumers can still connect with the brand even though they are testing a new soundbar in a store at the time, or, as has been strongly indicated at the introduction of new visual identities worldwide, there is wandering in a virtual space run by the company. Accordingly, this logo-slash-character is how LG intends to “transcend generations and locations” in the future.
