LG launches flagship soundbars in India, targets premium home entertainment market

LG Electronics India has unveiled its latest flagship soundbars, the LG S95TR and S90TY, designed to redefine home entertainment with advanced features and wireless Dolby Atmos® technology. Priced at ₹84,990 and ₹69,990, respectively, these soundbars are now available across retail and online platforms, including LG.com.

The LG S95TR stands out with a powerful 810W output and a 9.1.5 channel configuration featuring 17 speakers. Equipped with 3D Spatial Sound Technology, AI Room Calibration, and wireless connectivity with LG TVs, it delivers an immersive and tailored audio experience. The LG S90TY offers a 5.1.3 channel setup with a 570W output, catering to consumers seeking high-quality sound at a competitive price.

In Kolkata, the premium soundbar segment is gaining traction as households increasingly invest in upgrading home entertainment systems. Retailers in the city expect strong demand, especially from tech-savvy buyers and audiophiles who value cutting-edge technology. Online platforms and LG showrooms in Kolkata have already seen heightened interest following the launch. Brian Jung, Director of Home Entertainment at LG Electronics India, said, “These soundbars embody our commitment to innovation, providing Indian consumers with a cinematic audio experience that seamlessly integrates with LG TVs.”