LG Electronics India, in collaboration with the Korean Cultural Centre India (KCC), concluded the All-India K-POP Contest 2024 with a spectacular Grand Finale that underscored India’s growing affinity for K-POP. Featuring a thrilling performance by global K-POP sensation LUN8, the event captivated fans while strengthening cultural and business ties between India and Korea.
Kolkata’s Abhipriya Chakraborty emerged victorious in the Singing category, while The Trend from Itanagar claimed the Dancing title. The winners secured an all-expenses-paid trip to Korea, promising exposure to the heart of the K-POP industry. “This contest showcases the immense talent of India’s youth and their love for K-POP,” said Hong Ju Jeon, Managing Director, LG Electronics India.
Kolkata has shown robust growth in demand for youth-oriented and cultural experiences. With K-POP garnering significant traction among Gen Z, LG’s initiatives like this contest resonate strongly, positioning the brand as a youth-centric innovator in Kolkata and beyond. The contest, judged by notable K-POP industry figures, reaffirmed the unifying power of music and dance while promoting cross-cultural connections. As K-POP’s popularity surges in India, LG and KCC are setting the stage for deeper market engagement through meaningful platforms.
