Eveready Industries India Ltd (EIIL) has launched a groundbreaking safety device, the Eveready Siren Torch, unveiled by Dr. Kiran Bedi. The Siren Torch emits a powerful 100dbA alarm when its keychain is pulled, alerting passersby in distress situations. This innovation aims to empower women and enhance personal safety.
The launch is part of Eveready’s #AwaazUthaneyKaPower campaign, featuring deaf and verbally challenged women, to promote awareness and encourage the use of this safety tool. The campaign, in collaboration with India Signing Hands, emphasizes non-verbal communication’s power, showcasing women sharing their traumatic experiences through sign language.Dr. Kiran Bedi highlighted the importance of external tools for women’s safety, praising the Siren Torch as a significant step in empowering women. Mr. Anirban Banerjee, Senior Vice President of EIIL, described the torch as a compact, affordable device designed to transform women’s safety across India.
In Patna, the Siren Torch is expected to make a substantial impact. With increasing concerns over women’s safety in crowded markets, this innovative product provides a reliable solution. Local vendors and consumers in Patna market welcome the introduction, anticipating a boost in confidence and security among women shoppers.Priced at INR 225, the Eveready Siren Torch is available in three colors with USB TYPE-B charging and three lighting modes. It’s more than just a flashlight; it’s a symbol of empowerment and safety. Eveready’s commitment to innovation continues to set industry benchmarks, ensuring a safer future for women across India.
