Kalyan Jewellers on Wednesday expanded its footprint in Eastern India with the launch of a new showroom at Jamalpur in Bihar’s Munger district. The showroom was inaugurated by Bollywood actress Karisma Kapoor, marking a key milestone in the company’s regional growth strategy. The new outlet offers a premium retail environment, combining traditional craftsmanship with a modern shopping experience. It houses a wide range of jewellery collections across Kalyan’s signature house brands, including Muhurat, Mudhra, Nimah, Glo, Ziah, and others.
Speaking at the event, Karisma Kapoor said she admired the brand’s commitment to trust, transparency, and customer-first values, adding that the showroom would serve as a “beautiful new destination” for jewellery buyers in Munger. Executive Director Ramesh Kalyanaraman said the launch reflects the company’s focus on strengthening its presence in Bihar and bringing quality products closer to customers.
To mark the launch, the company announced 0% making charges on all items and highlighted its Special Gold Board Rate, which remains uniform across outlets. All jewellery is BIS-hallmarked and backed by a 4-Level Assurance Certificate. The Munger region is witnessing growing demand for branded jewellery, driven by rising consumer awareness and preference for transparency. The entry of organised players like Kalyan Jewellers is expected to further boost competition and formal retail growth in the local market.
