Actress Kareena Kapoor Khan has bought an undisclosed portion of the lifestyle-based fresh fruit and vegetable brand Pluckk.
Pluckk sells 400 products across more than 15 categories that include essentials, cut and mix and meal kits prepared in certified food technology facilities, it said in a statement.
“I am delighted to be associated as an investor and brand ambassador with Pluckk, a brand that is at the forefront of providing consumers with safe and high-quality fruits and vegetables. Food quality is very important to me personally as a mother. I look forward to being a part of Pluckk’s remarkable journey and commit to helping consumers eat right across India,” said Kareena.
The brand sold more than 1 million products across direct-to-commerce and marketplace channels last fiscal quarter. “Our vision is to create a pan-India fresh food brand dedicated to serving the needs of Indian families and households with our network of over 1,000 farmers. Kareena Kapoor Khan’s partnership with Pluckk will further our unwavering ambition,” said Pratik Gupta, CEO. Officer and co-founder of Pluckk.
