India’s leading jewellery retailer, Kalyan Jewelers has announced the appointment of Rashmika Mandana as its brand ambassador for South, representing the lifestyle segment of Kalyan.
The actress will be backing the brand in the South Indian market where she has a huge fan following due to her work in South Indian films. With this appointment, she joins the likes of Amitabh Bachchan, Katrina Kaif, Prabhu, Shivraj Kumar, Kalyani Priyadarshan, Nagarjuna, and other celebrities who were associated with Kalyan Jewellers, the company said.
Commenting on the appointment, Ramesh Kalyanaraman, executive director of Kalyan Jewellers, said in a statement, “We are thrilled to have Rashmika Mandanna as our brand ambassador for the Telugu, Kannada and Tamil Nadu markets. Together with Kalyani Priyadarshan, she will be the face of our lifestyle jewellery line-up, and we are confident that her popularity and appeal will help us connect with a wider audience and strengthen our brand.”
