JSW Cement, a leading green cement producer under the JSW Group, has launched CHD JalKavach, India’s first super-premium, water-repellent cement featuring advanced Turbo Gel Technology. The innovative product is tailored for high-moisture regions like West Bengal and Bihar, offering a game-changing solution to address seepage, dampness, and corrosion.
“This is not just cement. It’s protection for your dream home,” said Hitendra Jariwala, Chief Marketing Officer, JSW Cement. The Turbo Gel-enhanced formulation ensures a polymer-enriched hydration matrix that improves compressive strength, workability, and structural integrity. CHD JalKavach also reduces maintenance and enhances durability, thanks to its slag-based, sustainable composition.
Nilesh Narwekar, CEO of JSW Cement, noted, “The weather in Eastern India brings heavy monsoons and high humidity that compromise the longevity of concrete structures. CHD JalKavach actively safeguards homes from water damage.” With frequent humidity and rain-induced structural issues, the market anticipates strong demand among individual home builders and small contractors seeking long-term, moisture-resistant solutions.
