Johnson’s® Baby, a pioneer in baby skincare, has partnered with over 1000+ mothers to deliver their biggest promise of protecting their baby’s skin from day one. The brand recognizes the power of every parent’s commitment and aims to create safe baby products with only “Baby Safe Ingredients.” With decades of knowledge and science, Johnson’s® Baby chooses only “Baby Safe” ingredients and formulations tested by pediatricians and dermatologists.
The latest marketing campaign, “Promise, Pehle Pal Se,” captures this unwavering commitment to protecting the baby’s delicate skin from day one. The heart-warming advertising film showcases new parents joyfully engaging with their baby, committing to introduce and surround the baby with only the good things in the world. The film showcases a mum and dad’s small yet choiceful decisions/steps they take every day to deliver on their promise of providing their baby with nothing but goodness and helping protect the baby’s skin.
Reinforcing the brand promise, Mr Manoj Gadgil – Business Unit Head & VP Marketing – Kenvue said, “Johnson’s® Baby reached out to over 1000 mums from every part of India, to understand their promise to their little ones. There was one resounding promise, a promise to protect their baby. Based on this common purpose, Johnson’s® Baby strongly commits to walk hand-in-hand with mums to help fulfil their precious promise to their babies.”
