Johnson’s Baby, a pioneer in baby skincare launches a digital film titled ‘The Long Wait for Day 1’, a heartfelt tribute to mothers and their motherhood/pregnancy journey. On Mother’s Day, Johnson’s Baby’s latest film conceptualized by DDB Mudra celebrates the different journeys of mothers, including adoption, in vitro fertilization (IVF), or preterm and reinforces the brand’s commitment to supporting motherhood in all its forms.
The campaign emphasizes that every mother has a unique journey to Day 1, but every mother promises to protect their baby, and Johnson’s Baby partners with mothers throughout this journey. The beautiful montage culminates with the brand’s commitment: ‘Pehle pal se protection haihar maa ka aur hamara vaada’.
The film ‘The Long Wait for Day 1’, part of Johnson’s Baby #PromisePehlePalSe campaign, follows the stories of Neha, Maya, and Geet, each embarking on their unique journeys to motherhood. Neha, who conceives through IVF after nine years, exemplifies the determination and hope of many mothers facing fertility challenges. Geet, anxiously awaiting her child’s arrival through adoption, showcases the beauty of different paths to motherhood. Maya’s journey demonstrates the strength and patience of mothers with premature babies. Harshada Menon and Siddhesh Khatavkar, Group Creative Directors, DDB Mudra shared, “Despite being a story of three moms in our film, in reality, it represents the story of many.”
