Johnson’s Baby, a leader in baby skincare, is taking a significant step towards fulfilling its ‘Promise, Pehle Pal Se’ (Promise, from the first moment) by introducing 100% ingredient transparency for its range of baby skincare products. This initiative is designed to make it easier for mothers to understand the composition of these products, their purposeful and baby-safe ingredients, and how they benefit newborns.In a pioneering move for the company, Johnson’s Baby has introduced an innovative augmented reality (AR) technology that allows mothers to explore and learn more about the 100% baby-safe ingredients used in their products. This technology empowers parents to make informed choices when selecting the right products for their babies.
The recent launch of the ‘Promise, Pehle Pal Se’ marketing campaign underscores Johnson’s Baby’s unwavering commitment to safeguarding a baby’s delicate skin right from day one, with products formulated exclusively with ‘Baby Safe Ingredients.’ As a brand that has been a trusted partner for parents for generations, Johnson’s Baby acknowledges the promise parents make to protect their babies from their very first moments.Driven by a mission to create the safest baby products, Johnson’s Baby draws upon decades of knowledge and scientific expertise to select only ‘Baby Safe’ ingredients that are gentle on a baby’s delicate skin. Their products undergo rigorous scientific research, including testing by doctors, and are free from harmful chemicals.
To communicate the importance of baby-safe ingredients and showcase their commitment to providing an exceptional experience, Johnson’s Baby has released a digital film featuring insights from mothers. Additionally, the brand is implementing on-ground experiences to introduce AR technology in 25,000 retail outlets across India, aiming to empower parents with the information they need and establish a foundation of trust and care that lasts a lifetime. This initiative reflects Johnson’s Baby’s dedication to ensuring the well-being of babies from their very first moments.
