Johnson’s Baby has unveiled its latest digital campaign featuring Bollywood’s celebrated father-daughter duo, Anil and Sonam Kapoor, to emphasize the science behind baby eye care. The campaign highlights that babies blink less frequently than adults, making their eyes more vulnerable to external irritants.
Conceptualized by DDB Mudra, the ad film showcases a playful staring contest between Anil Kapoor and a baby, creatively demonstrating the need for gentle skincare. Johnson’s Baby, a pioneer in baby care, was the first to introduce its No More Tears® formula, ensuring irritation-free cleansing from Day 1. The brand will amplify the campaign through influencer collaborations and retail activations.
Manoj Gadgil, VP Marketing at Kenvue, stated, “For 130 years, we have led the baby skincare category with science-backed innovations. This campaign continues our commitment to gentle care.” Anil Kapoor and Sonam Kapoor also expressed their trust in Johnson’s Baby products. The campaign will be promoted through digital platforms and on-ground retail partnerships, reinforcing Johnson’s Baby’s market leadership in baby care solutions.
