JK Tyre& Industries Ltd., a leading name in the Indian tyre industry and a pioneer in motorsport development, has announced the launch of the “JK Tyre powered Indian Racing Festival – a carnival of Total Control” from April 12 to 22, 2025. The regional tour will cover Kohima, Aizawl, Shillong, Guwahati, and Gangtok, aiming to deepen consumer connect and reinforce JK Tyre’s leadership in the high-performance tyre segment.
The festival will showcase international Formula 4 and Wolf cars, thrilling drifting displays in Lexus and BMWs, superbike stunts, and karting prodigies on Rotax Karts—highlighting the capabilities of JK Tyre’sLevitas Ultra range. The initiative aligns with the company’s commitment to building a strong motorsport ecosystem in the North-East.
JK Tyre is seeing increased traction, particularly in the SUV and adventure vehicle segments, driven by the region’s challenging terrain and a growing youth population keen on performance and style. The event is expected to boost brand recall and retail momentum in this high-potential market.
