Human Mobile Devices (HMD) has announced a new marketing campaign featuring renowned actor Jimmy Shergill for its HMD 105 and HMD 110 feature phones. The ‘Khoob Chalega’ campaign, which includes out-of-home (OOH), social media, and digital channels, aims to connect millions of Indians with reliable mobile technology.
Ravi Kunwar, VP of HMD India and APAC, expressed enthusiasm about the collaboration, saying, “We are thrilled to welcome Jimmy Shergill as the face of the Khoob Chalega campaign. His strong, resilient, and relatable persona perfectly embodies the spirit of our feature phones.” The partnership between HMD and Shergill is a strategic move to leverage the actor’s strong image, which resonates with the company’s focus on offering dependable and accessible mobile solutions.
While the national impact of the campaign is expected to be significant, Patna’s market, known for its historical significance and focus on a variety of goods, might see a particular rise in brand awareness for HMD’s feature phones due to Shergill’s wide appeal.
