With mental health conversations gaining traction, ITC’s ‘Feel Good With Fiama Mental Wellbeing Survey 2024’marks its 4th year by exploring the perceptions and realities of mental health in India. Commissioned with NielsenIQ, the survey unveils the awareness, attitude and behavioural landscape for mental wellbeing in India. It reflects progressiveness in acknowledging the need for mental wellbeing while also indicating the persistent barriers in accessing professional support.
Despite growing awareness, many individuals still struggle in silence, hesitant to openly discuss their emotional well-being or seek professional help. While 83% of the surveyed individuals believe mental health issues are nothing to be ashamed of, 81% feel ashamed of telling others that they are taking therapy.”The ‘Feel Good with Fiama’ initiative resonates deeply with our brand purpose.
We understand that the journey to mental well-being can be challenging, and sometimes even knowing where to start can feel overwhelming.” said Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited. While professional help is crucial for addressing mental wellbeing, the survey also highlights the importance of incorporating healthy coping mechanisms into our daily lives. 29% of the surveyed individuals turn to practices like yoga, 31% to meditation, and 30% to physical exercises like playing sports, dancing, gym, walking, etc. to de-stress. 36% find solace in the soothing power of music.
