ITC Sunrise Pure, renowned for its commitment to empowering local communities, has partnered with Assam Startup and AIIDC to honor the achievements of women entrepreneurs in Assam. The launch of the ‘Agragamini’ campaign is a testament to the brand’s dedication to fostering entrepreneurship and recognizing the invaluable contributions of women in business. In a prestigious event attended by Sri Bimal Borah, Hon’ble Minister of Industries, Commerce & PE Department, Government of Assam, ITC Sunrise Pure unveiled a compelling video series profiling ten outstanding women entrepreneurs. These pioneers have not only succeeded in their ventures but have also significantly impacted the entrepreneurial landscape, creating opportunities for others.
The series, to be broadcast on the Sunrise Pure YouTube Channel, captures the resilience and commitment of these superwomen. Mr. Piyush Mishra, Business Head of Sunrise Pure Spices, emphasized the brand’s commitment to empowering women through products and initiatives. He expressed delight in launching a campaign that celebrates success and inspires aspiring businesswomen.
In addition to the video series, ITC Sunrise Pure is providing a platform for budding entrepreneurs through a start-up contest, offering cash prizes and support from Assam Start-Up Cell. This initiative aligns with the brand’s goal of showcasing and supporting the immense talent and potential within the community.
