ITC Mangaldeep, a leader in India’s incense market, has launched its new range, Mangaldeep Fusion, designed to blend traditional and modern fragrances. This innovative line aims to enhance the spiritual experience for consumers who appreciate both heritage and contemporary scents.
Each pack of Mangaldeep Fusion features three variants, each combining a classic fragrance with a modern twist. Notable combinations include the calming aroma of sandalwood paired with earthy vetiver, and soothing lavender complemented by grounding sage. Additionally, the rich sambrani aroma harmoniously blended with luxurious Arabian Oudh promises to elevate daily rituals.
Mr. Gaurav Tayal, Chief Executive of the Matches & Agarbatti Business Division at ITC Ltd., stated, “Mangaldeep Fusion embodies our commitment to innovation while respecting tradition.” The excitement from over 100 distributors at a recent trade meet in Siliguri highlights strong market interest. In Kolkata, known for its rich cultural heritage and evolving consumer preferences, Mangaldeep Fusion is poised to attract younger buyers seeking modern lifestyle products. The range will be available at retail outlets, supermarkets, and online platforms, ensuring widespread accessibility across India.
