ITC Mangaldeep, a prominent name in the incense industry, has unveiled its limited-edition ‘Pujo Pujo Gondho’ gift box, crafted specifically for West Bengal’s devotees just in time for Durga Puja celebrations. This initiative aligns with the festive spirit as the streets of Kolkata are adorned with vibrant lights and beautifully decorated pandals.
The ‘Pujo Pujo Gondho’ gift box captures the essence of Durga Puja, featuring the sweet aroma of Anjali agarbatti, essential for the Pushpanjali rituals. It also includes Dhuno Cups to honor the cultural tradition of Dhunachi, along with a miniature dhunachi holder. To evoke the emotions associated with Doshomi, the pack offers Bisarjan Agarbatti, reminiscent of the Bijoya Doshomi fragrance.
Gaurav Tayal, Chief Executive of the Matches & Agarbatti Business Division at ITC Ltd., emphasized the brand’s commitment to enriching the Pujo experience in Bengal homes. In Kolkata, where gifting during Durga Puja is a cherished custom, the gift box is set to attract attention. Priced at a promotional rate of Rs 480 on platforms like Blinkit and Zepto, it offers a unique blend of tradition and innovation, making it an ideal choice for festive gifting.
