Indri Single Malt Whisky, crafted by Piccadily Distilleries, has propelled India onto the global stage with its unprecedented growth, becoming the fastest-growing single malt whisky worldwide. Surpassing the remarkable milestone of selling over 1,00,000 cases within its second year of launch, Indri-Trini has captured 30% of the Indian market share, outshining even the most renowned global giants.Experiencing an extraordinary surge of 599% compared to the previous year, Indri is not merely breaking records but revolutionizing the industry. Piccadily Distilleries, fueled by its ambitious expansion plans, aims to secure a spot among the top 5 best-selling single malt whiskies globally.
Since its debut in November 2021, Indri has amassed over 25 prestigious accolades, including the esteemed titles of ‘Best Indian Single Malt’ at the World Whisky Awards and the International Whisky Competition. Its triumphs extend to being declared the ‘Best Whisky In The World’ at the Whiskies of the World Awards, overshadowing Scotch and American competitors, a crowning achievement for Indian spirits on the global stage.
The meteoric rise of Indri reflects a significant shift in consumer preferences, with premium Indian spirits leading the charge. Reports indicate Indian single malt whiskies have witnessed a staggering 144% surge in 2021-22, with estimates suggesting they commanded a remarkable 53% of total sales in 2023, surpassing imported brands.CEO of Piccadily Distilleries, Praveen Malviya, emphasized, “Indri stands as a beacon of Indian excellence, elevating the status of Indian spirits globally. It’s not just leading the charge; it’s leading a revolution.”
