India witnessed an unprecedented surge in spam communication in 2025, with more than 4,168 crore spam calls recorded across the country, according to Truecaller’s latest India Insights Report. The report revealed that the Truecaller community successfully blocked 1,189 crore unwanted calls, helping millions of users avoid fraud, wasted time, and financial risks in an increasingly digital economy.
The findings also highlighted that 770 crore fraudulent calls were detected, many impersonating banks, government authorities, payment platforms, and popular brands. In addition, over 12,903 crore spam SMS were identified during the year, reflecting the growing sophistication of scam networks. Truecaller estimates that blocking these calls helped Indians save nearly 21.7 lakh hours every day, preventing urgency-driven decisions that often result in financial loss.
Shillong is increasingly relying on caller-identification tools to maintain customer trust, particularly as e-commerce, banking, and tourism-related services expand in the region. Market analysts say improved spam protection is becoming essential for sustaining digital transactions and consumer confidence in Northeast India’s growing communication-driven economy. Truecaller CEO Rishit Jhunjhunwala said strengthening trust in communication remains key as fraud tactics continue to evolve.
