Indian parents using Alexa at home to improve communication skills of kids

Summer vacations are a great time for parents to teach their children skills such as English speaking, good morals, social manners, dancing, singing, playing musical instruments, and arts and crafts. According to a survey commissioned by Kantar for Amazon in March 2023, more than 95% of parents reported that using Alexa at home has helped improve communication skills and kept their kids mentally active, learning new things, and becoming more independent.

This survey was conducted among over 750 parents with kids (3 years- 8 years) across 10 cities. 96% of parents are searching for screen-free ideas to keep their kids engaged with learning and fun activities. 66% of parents are interested in buying a voice controlled smart speaker to nurture skills like curiosity, concentration, and communication in their kids.

 Parents can use Alexa to make learning fun with games and quizzes, build vocabulary and grammar, improve communication skills, listen to bedtime stories, play music and nursery rhymes, and put up songs for their kids to dance, sing, and have fun at home. Parag Gupta, Director and Country Manager for Amazon Devices India said “nursery rhymes, interactive games, and stories of Akbar and Birbal, to questions about history, science, general knowledge, and definitions of words – Alexa is a great resource of fun and learning,”

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