Amazon has announced that Indian exporters on its Amazon Global Selling program have launched over 50,000 new products for the holiday season, starting with the Black Friday and Cyber Monday sale event from 17 November to 27 November. The company has also lowered the subscription fee for new exporters joining its program from $120 to $1. The program also expands its flagship cross-border logistics program, Seller Exports & Delivery (SEND), offering a hassle-free ocean freight logistics solution at competitive rates and end-to-end trackability. Amazon Global Selling provides exporters access to multiple peak shopping seasons and global sale events throughout the year to accelerate their business growth.
Bhupen Wakankar, Director of Global Trade, Amazon India, believes that the 2023 BFCM sale and the holiday season will help accelerate the growth of sellers on the program. Amazon is also making exports easier and accessible for businesses of all sizes, with plans to expand e-commerce export opportunities to lakhs of entrepreneurs across the country.