ICICI Prudential Life Insurance has launched ICICI Pru Platinum, an innovative unit-linked insurance plan (ULIP) that leverages cutting-edge technology to align distributor payouts with customer fund values, fostering long-term investment behavior.ICICI Pru Platinum stands out with its advanced feature allowing unlimited, cost-free switches between asset classes without any tax implications. This technological advancement empowers customers to optimize their portfolios by choosing from 21 diverse funds, including 13 equity, four debt, and four balanced options, alongside four sophisticated portfolio strategies.
“ICICI Pru Platinum integrates technology to align distributor incentives with customer fund values, promoting sustainable financial growth,” said Amit Palta, Chief Distribution Officer at ICICI Prudential Life Insurance. “This product reflects our dedication to leveraging technology for customer-centric solutions.”The plan also introduces two life cover variants: Growth Plus, providing the higher of the sum assured or the fund value to the nominee, and Protect Plus, offering both the sum assured and the fund value.
ICICI Prudential Life is at the forefront of digital innovation in the insurance industry, achieving the milestone of issuing 45% of its savings policies on the same day in FY2024. The company also boasts an industry-leading claim settlement ratio of 99.2%, with an average turnaround time of 1.3 days.As of March 31, 2024, ICICI Prudential Life reported an AUM of ₹2,941.40 billion and a total in-force sum assured of ₹34.1 trillion, underscoring its leadership in integrating technology with financial services to enhance customer experience and trust.
