ICICI Prudential Life Insurance partners with Ujjivan SFB to form Bancassurance Partnership

ICICI Prudential Life Insurance and Ujjivan Small Finance Bank (Ujjivan SFB), a leading small finance bank, have entered into a bancassurance partnership for the distribution of life insurance products. Ujjivan SFB will provide ICICI Prudential Life’s comprehensive suite of customer-friendly protection, long-term savings, and retirement products through its 700+ branches across 26 states and Union Territories. Life insurance is a crucial component of any financial plan, tailored to meet various life-stage requirements.

 Retirement planning ensures life-long income for financially independent retired lives. ICICI Pru offers a pure protection platform with products like iProtect Smart and iProtect Return of Premium, enabling customers to build a long-term savings pool.

 Additionally, ICICI Pru Guaranteed Pension Plan Flexi helps Ujjivan SFB customers plan for their retirement. Mr. Anup Bagchi, Managing Director & CEO, ICICI Prudential Life Insurance said, “Small finance banks, such as Ujjivan Small Finance Bank, play an important role in increasing the penetration of life insurance in the country. By expanding the availability of life insurance products small finance banks can empower individuals and families with financial security.”

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