Hopscotch, a kids’ fashion brand, has raised $20 million in a funding round led by Amazon and other investors. This will enable Hopscotch to expand its offerings and serve more customers with the latest styles in kids’ fashion. The $20 million funding round is a testament to the strength of Hit Mark’s technology platform, which enables Hopscotch to identify and provide top fashion trends to clients before other merchants.
Hopscotch is well-positioned to accelerate expansion and expand market share, thanks to financial assistance from Amazon and other investors. Facebook co-founder Eduardo Saverin and other existing investors participated in the round, including Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures.
Rahul Anand, Founder and CEO of Hopscotch said, “Hopscotch is the go-to digital brand for parents who want their kids to look stylish – every day and on every special occasion. This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style.”