Himalaya Wellness Company is partnering with the Deshapriya Park pandal during the Pujo celebrations in Kolkata, West Bengal, to launch their new Turmeric range. The partnership is part of the “HaldiChalchitra” initiative, which aims to highlight the significance of turmeric in the Durga Puja rituals. The company will display their latest assets at the Deshapriya Park pandal, ensuring their Turmeric range stands out amidst the festivities.
The pandal will feature traditional Chalchitra paintings, a folk art form, behind the Durga idol, resonating with the essence of the Himalaya Turmeric range. The new turmeric range by Himalaya will include products such as face wash, face pack, face scrub, face serum, face cream, and sheet mask, all utilizing the power of Svarasa extraction, as prescribed in Ayurveda. This partnership will bring a fresh perspective to the festivities, inviting everyone to experience the beauty and significance of turmeric in a novel way.
Gayatri Kabilan, Category Manager, Himalaya Wellness Company, said, “Himalaya is delighted to be a part of this grand tradition, sharing our vision of holistic wellness and the remarkable benefits of our Turmeric range. We look forward to sharing the joy and positivity of Pujo with all the devotees and visitors.”
