HDFC Life has announced a significant corporate agency tie-up with Peerless Financial Products Distribution Ltd. (PFPDL), marking a pivotal step towards expanding its market presence. The collaboration aims to leverage PFPDL’s extensive network across 42 locations to extend HDFC Life’s insurance offerings, particularly targeting Tier 2 and Tier 3 cities.
PFPDL, a subsidiary of Peerless General Finance & Investment Co. Ltd (PGFI), brings a wealth of experience and a broad customer base to the partnership, with 40 branches strategically positioned across East India.Speaking on the alliance, Satyaki Bhattacharya, Managing Director & CEO of Peerless Financial Products Distribution Ltd., expressed enthusiasm about the prospect of providing tailored life insurance solutions to customers in previously underserved markets. He emphasized the alignment of Peerless Group’s customer-centric approach with HDFC Life’s commitment to excellence in financial protection.
Suresh Badami, Deputy Managing Director of HDFC Life, underscored the strategic significance of the partnership in advancing the company’s mission of ensuring ‘Insurance for All’ by 2047. The tie-up reflects HDFC Life’s dedication to expanding its reach through synergistic collaborations, with a focus on enhancing financial security and promoting inclusivity across diverse segments of the population.
