The Madan Mohan Halder Challenge Shield football tournament has kicked off, sparking enthusiasm for sports and stimulating economic activity across participating districts. Organized by the Ahmodpur Players Association, the event features eight teams from Murshidabad, Durgapur, Birbhum, and Kolkata in a three-day knockout format. An all-women’s charity match highlights its progressive approach, emphasizing gender inclusivity.
The event has a notable economic impact, particularly in Murshidabad. Markets in the district report a surge in sales as visitors prepare for matches, purchasing team merchandise, snacks, and beverages. Vendors in key areas like Berhampore note an increase in footfall, with the tournament creating a festive boost for local businesses.
Halder Venture Limited, title sponsor for the 10th year, underscores the tournament’s community significance. Chairman Prabhat Kumar Halder stated, “This initiative reflects our commitment to fostering fitness, teamwork, and pride in young talent while honoring my father’s legacy during our centenary year.”
