TKM (Toyota Kirloskar Motor) came out with its first-ever initiative of 4×4 experiential drives for the motoring enthusiasts from across the country. Through this initiative, TKM aspires to connect participants with their sense of adventure and inspire them to push boundaries, explore new horizons, and thereby delivering ‘Mass Happiness’.
Set to be held in four zones with a ‘Grand National 4×4 X-pedition’ by Toyota is being planned this year. Each of the zonal events will feature a convoy of SUVs including the proud owners of legendary Hilux, Fortuner 4×4, LC300, and the Hyryder AWD (All Wheel Drive). Furthermore, the uniqueness of this experiential drive involves the participation of other SUV brand owners who will be a part of the first ever Great 4×4 X-pedition organised by Toyota in India. With this, Toyota’s primary focus is to connect with the 4×4 fraternity and create awesome experiences with the unique capabilities of varied SUVs from its product line-up. The first regional event is scheduled to be held in the Southern part of India. The participants will be in for an off-roading treat in a safe and supervised environment, additionally designed 4WD track experiences and outdoor recreations.
Great 4×4 X-pedition will engage the participating 4×4 enthusiasts to contribute to social causes, whilst on this thrilling experiential drive. Through the Great 4×4 X-Pedition, TKM hopes to inspire more people to pursue their discerning passion for motorsports and experience the thrill of driving 4×4. Noteworthy, Toyota is renowned for its robust line-up of SUVs and boasts of a strong and versatile 4×4 offering in India as well. The Hilux, Fortuner 4X4, LC 300 and the Urban Cruiser Hyryder with their commanding presence have earned some of the biggest fan base. This flagship event of Toyota further creates ample opportunities to strengthen this association and offers new experiences through curated drives both on-road as well as off-road.
