Flipkart, India’s e-commerce marketplace, has announced the seventh edition of its flagship sale event, ‘Crafted by Bharat’ Samarth sale, to be held on January 26, 2024, marking India’s 75th Republic Day. The event will feature 1 lakh unique handicraft products and a wide range of products from culturally renowned brands made across the country.
The event will highlight various traditional art forms, such as Tant From Bengal, Bhagarpuri From Bihar, Kalamkari from Andhra Pradesh, Dokra from Chhattisgarh, Gond from Madhya Pradesh, and 300+ more art forms. Flipkart will feature a dedicated storefront on its platform for the ‘Crafted by Bharat’ sale event, with a special emphasis on products by women sellers.
The event will witness the active participation of numerous government and private brands alongside local businesses from various regions across the country, positively impacting over 1.76+ million livelihoods. Customers can expect exceptional value offers on a wide range of products, providing an opportunity to support and engage with India’s deep cultural heritage. Commenting on the event, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “This Republic Day ‘Crafted by Bharat’ has been curated to showcase unique products with deep cultural stories and handwoven creations from different regions, offering a taste of India’s heritage.”
