Flipkart’s H1 2024 #FlipTrends report reveals dynamic shifts in consumer preferences, highlighting a significant rise in technology and nostalgic products. The report, analyzing data from over 500 million users, underscores a strong demand for smartwatches, TWS earphones, and skincare products.
The report shows that technology remains a top priority, with smartwatches and smart bands leading the wearable tech market. Nostalgic items like pickles and chutneys are also experiencing a resurgence, boasting a remarkable 90% increase in demand year-on-year. Fashion trends reflect a blend of modern vacation wear and retro styles.
In Agartala, there is a notable preference for traditional attire, particularly sarees, which aligns with local cultural preferences. Additionally, the market shows a significant uptick in demand for mobile protection products, reflecting a broader trend in Tier 3+ cities where consumers are prioritizing device security and durability.The report also highlights increased purchases of monsoon essentials and festive items. Ravi Vijayaraghavan, Senior Vice President at Flipkart, stated, “The #FlipTrends report provides valuable insights into evolving shopping behaviors, reinforcing our commitment to meeting diverse consumer needs.”
